Earnest Stoa Ruby

Old English eornost, seriousness, zeal. Used as a color modifier since the nineteenth century for hues that read as committed but unshowy — the working blues of denim, the deep greens of Quaker meetinghouses. Sits in the bold-and-quiet corner of the grid, slightly less luminous than resolute and slightly less institutional than imperial.

Greek stoa, Greek-colonnaded-walkway. As a color modifier, stoa implies a Greek-and-Athens-colonnaded-walkway quality, the visual register of Athenian-Stoa-of-Attalos hand-built colonnaded-walkway-and-marketplace stoa-and-arcade-and-bouleuterion classical-Greek architectural surfaces under Athenian-Stoa-of-Attalos colonnaded-walkway light. Sits at the modifier-and-architecture end of the grid, parallel to agora and forum in usage.

From the Latin ruber — simply, red. The gemstone is a chromium-tinged corundum, harder than anything in nature except diamond, and so saturated that a fine Burmese pigeon's blood ruby at auction outpaces a comparable diamond by weight. The color borrows the gem's confidence: a clear, glassy red without the brown of garnet or the blue of crimson.