Rich Juno Crimson

Old French riche, wealthy, abundant — applied to color since the medieval period for hues that read as plentiful in pigment. Rich red, rich brown: the implication is depth combined with saturation, a color that gives the eye more to absorb. Sits at the saturated mid-light corner of the engine's grid, slightly warmer than bold and deeper than vivid.

Latin Juno, Roman-queen-of-gods. As a color modifier, juno implies an asteroid-and-queen-of-gods quality, the visual register of Juno-asteroid-and-Roman-queen hand-asteroid-and-queen-of-gods Juno-asteroid-and-Roman-queen-and-Jupiter-mission juno-and-asteroid-and-queen-of-gods surfaces under Juno-asteroid-and-Roman-queen-and-Jupiter-mission asteroid-belt-and-Roman-temple ancient-pantheon-light. Sits at the modifier-and-cosmic end of the grid, parallel to ceres and vesta in usage.

From the Old Spanish cremesin, itself from the Arabic qirmiz — the kermes scale insect, dried and ground into a brilliant carmine dye prized in the medieval Mediterranean. For centuries the most expensive red on a draper's shelf, reserved for cardinals, kings, and the cloth that gave English the word crimson. Cooler than scarlet, deeper than rose; the color of pomegranate seeds and a serious occasion.