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Even Naivasha

#904d72
Notes

Even Naivasha (#904D72) is a true magenta with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (327°, 30%, 43%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#904d72
RGB
rgb(144, 77, 114)
HSL
hsl(327, 30%, 43%)
HWB
hwb(327 30% 44%)
OKLCH
oklch(51.3% 0.101 347.0)
P3
color(display-p3 0.5297 0.3152 0.4409)
HSV
hsv(327, 47%, 56%)
LAB
lab(41.93% 33.09 -8.69)
LCH
lch(41.93% 34.21 345.29)
CMYK
cmyk(0%, 47%, 21%, 44%)

Etymology

Even
adjective

Old English efen, flat, equal — used as a color modifier since the medieval period for hues that read as uniformly distributed across a surface. Even gray, even tan: the implication is moderate saturation combined with optical uniformity. Sits at the crisp-bucket center alongside steady and balanced.

Naivasha
noun

Kenyan Rift Valley freshwater lake — and the seasonal nesting site of Phoenicopterus ruber lesser-flamingo flocks whose massed pink-magenta plumage colors the lake-edge mudflats during the summer breeding season. Naivasha color refers to a Lake Naivasha mudflat with massed Phoenicopterus ruber in late-afternoon light: a saturated, slightly cool deep magenta with the optical complexity of carotenoid-pigmented feather mass against muddy water.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#904d72
Original
#535c73
Protanopia
#646770
Deuteranopia
#984c5b
Tritanopia
#5e5e5e
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
6.02:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.49:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##904D72
Display P3
Display P3
color(display-p3 0.5297 0.3152 0.4409)
P3 has subtle headroomOKLCH chroma 0.101

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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