colors
Back to gallery

Highborn Cartagena

#901d74
Notes

Highborn Cartagena (#901D74) is a deep magenta with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (315°, 66%, 34%) places it in the balanced band at a dark lightness. It works well as a headline, icon, or deep background in an otherwise light layout, pairing cleanly with cream, bone, and warm neutrals. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#901d74
RGB
rgb(144, 29, 116)
HSL
hsl(315, 66%, 34%)
HWB
hwb(315 11% 44%)
OKLCH
oklch(45.5% 0.174 340.1)
P3
color(display-p3 0.5185 0.1565 0.4426)
HSV
hsv(315, 80%, 56%)
LAB
lab(34.13% 54.69 -21.86)
LCH
lch(34.13% 58.90 338.21)
CMYK
cmyk(0%, 80%, 19%, 44%)

Etymology

Highborn
adjective

Old English hēah-boren, high-born — past-participle of bear. As a color modifier, highborn implies a saturated-and-aristocratic-and-elite quality, the deep-rich color of pre-modern English high-born aristocratic-class livery-and-armorial bearings. Sits at the bold-and-aristocratic end of the grid, parallel to noble and aristocratic in usage.

Cartagena
noun

Colombian Caribbean port city — once a Spanish-Habsburg colonial trade entrepôt, whose old-town Ciudad Amurallada district carries the iconic deep-magenta lime-stucco façades of cartagenera colonial architecture. Cartagena color refers to a Cartagena old-town stucco façade in late-afternoon light: a saturated, slightly cool deep magenta with the matte finish of lime-and-iron-oxide-pigmented colonial stucco.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#901d74
Original
#264576
Protanopia
#4c5771
Deuteranopia
#992147
Tritanopia
#3c3c3c
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
8.03:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.61:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##901D74
Display P3
Display P3
color(display-p3 0.5185 0.1565 0.4426)
P3 has subtle headroomOKLCH chroma 0.174

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

Related Colors

Canvas