Pragmatic Cliff Turquoise

Greek pragmatikós, of business / practical — adjectival suffix -ic. As a color modifier, pragmatic implies a clear-and-purpose-fit-and-no-nonsense quality where the hue carries the visual register of straightforward-utilitarian-and-functional decision-making. Sits at the crisp-and-functional end of the grid, parallel to practical and functional in usage.

Old English clif, steep face of rock. As a color modifier, cliff implies a vertical-and-weathered quality, the visual register of Cornish-coast-and-Yorkshire sea-cliff sandstone-and-granite headland-face surfaces standing against open sky and salt-air in late-afternoon raking light. Sits at the modifier-and-place end of the grid, parallel to bluff and crag in usage.

The hydrated copper-aluminum phosphate mined in Persia and the American Southwest for thousands of years — the firuze of Iran, the chalchihuitl of Mesoamerica, the heart of Pueblo and Navajo silverwork. The color refers to a fine Sleeping Beauty turquoise from Arizona: a saturated, slightly green-shifted blue with the slight matrix of host-rock veining. Brighter than persian, lighter than cerulean.