Rich Blithe Brick

Old French riche, wealthy, abundant — applied to color since the medieval period for hues that read as plentiful in pigment. Rich red, rich brown: the implication is depth combined with saturation, a color that gives the eye more to absorb. Sits at the saturated mid-light corner of the engine's grid, slightly warmer than bold and deeper than vivid.

Old English blīthe, joyful-and-kind. As a color modifier, blithe implies a carefree-and-light-hearted-and-cheerful quality, the visual register of Shakespearean-pastoral-and-Forest-of-Arden-blithe hand-carefree-and-light-hearted-and-cheerful Shakespearean-pastoral-and-Forest-of-Arden-and-As-You-Like-It blithe-and-carefree-and-light-hearted-and-cheerful surfaces under Shakespearean-pastoral-and-Forest-of-Arden-and-As-You-Like-It English-greenwood-and-shepherd's-meadow Maytime-light. Sits at the modifier-and-mood end of the grid, parallel to merry and jolly in usage.

Fired clay, mineral red. The color refers to common building brick — iron-rich earthenware kilned to the specific dusky red-orange of a Victorian terrace, a Roman aqueduct, an adobe wall in New Mexico. Less saturated than ruby, warmer than burgundy, with a chalky cast that reads as architectural rather than decorative.