Bold Keep Crimson

Old English beald, brave, courageous — a quality word that crossed over to color in the late seventeenth century. Bold describes a color that asserts itself: high saturation combined with mid lightness, where the hue presents itself without compromise. Sits at the center of the bold-bucket grid, near strong and rich. Closer to a presence word than a pigment word.

Old Norse keypa, to-keep. As a color modifier, keep implies a fortified-castle-keep-and-strongtower quality, the visual register of Norman-and-Welsh-castle-keep hand-built fortified-castle-keep-and-stronghold-tower medieval-and-Norman-castle architectural surfaces under medieval-Norman-and-Welsh castle-keep-and-stronghold light. Sits at the modifier-and-architecture end of the grid, parallel to tower and crenel in usage.

From the Old Spanish cremesin, itself from the Arabic qirmiz — the kermes scale insect, dried and ground into a brilliant carmine dye prized in the medieval Mediterranean. For centuries the most expensive red on a draper's shelf, reserved for cardinals, kings, and the cloth that gave English the word crimson. Cooler than scarlet, deeper than rose; the color of pomegranate seeds and a serious occasion.