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Storied Brunfelsia

#7f748c
Notes

Storied Brunfelsia (#7F748C) is a true indigo with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (268°, 9%, 50%) places it in the muted band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary lime. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#7f748c
RGB
rgb(127, 116, 140)
HSL
hsl(268, 9%, 50%)
HWB
hwb(268 45% 45%)
OKLCH
oklch(57.7% 0.038 305.9)
P3
color(display-p3 0.4907 0.4564 0.5421)
HSV
hsv(268, 17%, 55%)
LAB
lab(50.57% 9.13 -11.52)
LCH
lch(50.57% 14.70 308.40)
CMYK
cmyk(9%, 17%, 0%, 45%)

Etymology

Storied
adjective

Old French estoire, history — adjectival suffix -ied. As a color modifier, storied implies a hushed-and-narrative-rich-and-historical quality where the hue carries the visual register of multi-generation history-and-memory carrying period-correct color. Sits at the hushed-and-aged end of the grid, parallel to vintage and heritage in usage.

Brunfelsia
noun

South American yesterday-today-tomorrow (Brunfelsia pauciflora) — a Brazilian Atlantic forest native shrub whose flowers open deep-violet on day one, fade to lavender on day two, and white on day three. Brunfelsia color refers to a freshly opened day-one Brunfelsia pauciflora flower: a saturated, slightly cool deep violet with the velvet finish of fresh five-petaled flat-corolla. Named for Otto Brunfels, German Renaissance botanist.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#7f748c
Original
#70788d
Protanopia
#72788b
Deuteranopia
#7d777c
Tritanopia
#787878
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon White
4.39:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon Black
4.78:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##7F748C
Display P3
Display P3
color(display-p3 0.4907 0.4564 0.5421)
Inside sRGBOKLCH chroma 0.038

This color sits well within the sRGB cube. P3 and sRGB share the gray axis and most desaturated tones, so a P3 display renders this identically to an sRGB display.

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