colors
Back to gallery

Serviceable Aizu

#7f71ba
Notes

Serviceable Aizu (#7F71BA) is a true indigo with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (252°, 35%, 59%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary yellow. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#7f71ba
RGB
rgb(127, 113, 186)
HSL
hsl(252, 35%, 59%)
HWB
hwb(252 44% 27%)
OKLCH
oklch(59.2% 0.110 291.5)
P3
color(display-p3 0.4889 0.4451 0.7102)
HSV
hsv(252, 39%, 73%)
LAB
lab(51.69% 22.15 -36.61)
LCH
lch(51.69% 42.78 301.18)
CMYK
cmyk(32%, 39%, 0%, 27%)

Etymology

Serviceable
adjective

Latin servītium, service — adjectival suffix -able. As a color modifier, serviceable implies a clear-and-fit-for-purpose-and-durable quality where the hue carries the visual register of long-lasting-and-functional everyday-use design. Sits at the crisp-and-functional end of the grid, parallel to practical and utilitarian in usage.

Aizu
noun

Japanese feudal domain (Aizu-han) of the Edo period — a samurai region in modern Fukushima famous for aizu-momen, the indigo-dyed cotton woven by samurai-class women during the Tokugawa shogunate's lean years. Aizu color refers to a freshly aizu-momen-woven indigo cotton: a saturated, slightly cool deep blue-violet with the matte finish of multi-bath natural indigo on hand-spun cotton.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#7f71ba
Original
#5b7cbd
Protanopia
#5c7ab8
Deuteranopia
#717e8d
Tritanopia
#797979
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon White
4.22:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon Black
4.97:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##7F71BA
Display P3
Display P3
color(display-p3 0.4889 0.4451 0.7102)
P3 has subtle headroomOKLCH chroma 0.110

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

Related Colors

Canvas