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Cooling Lipstick

#7f6373
Notes

Cooling Lipstick (#7F6373) is a true magenta with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (326°, 12%, 44%) places it in the muted band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#7f6373
RGB
rgb(127, 99, 115)
HSL
hsl(326, 12%, 44%)
HWB
hwb(326 39% 50%)
OKLCH
oklch(53.3% 0.043 343.4)
P3
color(display-p3 0.4808 0.3925 0.4477)
HSV
hsv(326, 22%, 50%)
LAB
lab(45.18% 14.11 -4.66)
LCH
lch(45.18% 14.86 341.73)
CMYK
cmyk(0%, 22%, 9%, 50%)

Etymology

Cooling
adjective

Old English cōl, cool — present-participle of cool. As a color modifier, cooling implies a hushed-and-tone-reducing-and-cooling quality where the hue carries the visual register of evening-dusk gradually-cooling atmospheric-light color-temperature shift. Sits at the hushed-and-soft end of the grid, parallel to softening and quieting in usage.

Lipstick
noun

Modern cosmetic stick of waxy carmine-and-iron-oxide pigment in vegetable wax base — particularly the deep-magenta MAC Russian Red and Chanel Rouge Allure shades that defined late-20th-century fashion-magazine cover art. Lipstick color refers to a MAC Ruby Woo matte lipstick on a fresh swatched arm: a saturated, slightly cool deep magenta with the matte finish of pigment-loaded vegetable-wax-and-castor-oil base.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#7f6373
Original
#646874
Protanopia
#6b6d72
Deuteranopia
#836368
Tritanopia
#6a6a6a
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
5.34:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.93:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##7F6373
Display P3
Display P3
color(display-p3 0.4808 0.3925 0.4477)
Inside sRGBOKLCH chroma 0.043

This color sits well within the sRGB cube. P3 and sRGB share the gray axis and most desaturated tones, so a P3 display renders this identically to an sRGB display.

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