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Functional Loganberry

#7f4e70
Notes

Functional Loganberry (#7F4E70) is a true magenta with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (318°, 24%, 40%) places it in the muted band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#7f4e70
RGB
rgb(127, 78, 112)
HSL
hsl(318, 24%, 40%)
HWB
hwb(318 31% 50%)
OKLCH
oklch(49.1% 0.081 339.0)
P3
color(display-p3 0.4709 0.3146 0.4323)
HSV
hsv(318, 39%, 50%)
LAB
lab(39.80% 26.04 -10.88)
LCH
lch(39.80% 28.22 337.32)
CMYK
cmyk(0%, 39%, 12%, 50%)

Etymology

Functional
adjective

Latin fūnctiō, performance — adjectival suffix -al. As a color modifier, functional implies a clear-and-purpose-fit-and-utilitarian quality, the crisp color of Mid-Century-Modern and Bauhaus form-follows-function design-aesthetic. Sits at the crisp-and-functional end of the grid, parallel to practical and utilitarian in usage.

Loganberry
noun

Rubus × loganobaccus — a chance hybrid between Rubus ursinus (Pacific blackberry) and Rubus idaeus (raspberry) discovered in 1881 by Judge James Harvey Logan of Santa Cruz, California. Loganberry color refers to a freshly picked Rubus × loganobaccus aggregate-drupe-cluster: a saturated, slightly cool deep magenta with the matte finish of anthocyanin-rich aggregate drupelets. Slightly cooler than raspberry.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#7f4e70
Original
#505971
Protanopia
#5c616f
Deuteranopia
#844f5a
Tritanopia
#5b5b5b
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
6.51:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.23:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##7F4E70
Display P3
Display P3
color(display-p3 0.4709 0.3146 0.4323)
P3 has subtle headroomOKLCH chroma 0.081

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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