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Rich Shikon

#7d40d0
Notes

Rich Shikon (#7D40D0) is a true indigo with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (265°, 61%, 53%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary lime. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#7d40d0
RGB
rgb(125, 64, 208)
HSL
hsl(265, 61%, 53%)
HWB
hwb(265 25% 18%)
OKLCH
oklch(52.5% 0.209 298.2)
P3
color(display-p3 0.4587 0.2633 0.7867)
HSV
hsv(265, 69%, 82%)
LAB
lab(42.12% 54.93 -64.61)
LCH
lch(42.12% 84.81 310.37)
CMYK
cmyk(40%, 69%, 0%, 18%)

Etymology

Rich
adjective

Old French riche, wealthy, abundant — applied to color since the medieval period for hues that read as plentiful in pigment. Rich red, rich brown: the implication is depth combined with saturation, a color that gives the eye more to absorb. Sits at the saturated mid-light corner of the engine's grid, slightly warmer than bold and deeper than vivid.

Shikon
noun

Japanese 紫根, gromwell root (Lithospermum erythrorhizon) — the purple-root dye source for traditional Japanese murasaki and the medicinal-herb base for the eponymous shikon ointment used in burn treatment. Shikon color refers to a freshly harvested Lithospermum erythrorhizon root cross-section: a saturated, slightly cool deep violet with the matte finish of fresh root dye on hand-spun silk.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#7d40d0
Original
#0064d4
Protanopia
#0062cd
Deuteranopia
#696383
Tritanopia
#575757
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
5.97:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.52:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##7D40D0
Display P3
Display P3
color(display-p3 0.4587 0.2633 0.7867)
P3 has visible headroomOKLCH chroma 0.209

This color is chromatic enough that authoring it as P3 native (instead of clamping to sRGB) gives a perceptibly more saturated render on wide-gamut displays — modern Macs, iPhones, iPads, and most recent OLED laptops.

Related Colors

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