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Loud Rush

#7cb344
Notes

Loud Rush (#7CB344) is a true lime with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (90°, 45%, 48%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary indigo. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#7cb344
RGB
rgb(124, 179, 68)
HSL
hsl(90, 45%, 48%)
HWB
hwb(90 27% 30%)
OKLCH
oklch(70.5% 0.154 131.6)
P3
color(display-p3 0.5329 0.6961 0.3295)
HSV
hsv(90, 62%, 70%)
LAB
lab(67.23% -36.39 49.64)
LCH
lch(67.23% 61.55 126.24)
CMYK
cmyk(31%, 0%, 62%, 30%)

Etymology

Loud
adjective

Old English hlūd, making noise — borrowed metaphorically as a color word since the nineteenth century. Loud red, loud yellow: a color so saturated it announces itself without needing surrounding context. Sits in the bright-bucket extreme alongside electric and striking. Carries a slightly pejorative implication of excess.

Rush
noun

The genus Juncus — wetland sedge-family plants whose hollow green stems were used historically for rushlights (torches dipped in tallow) and traditional weaving. The color refers to a clump of fresh rushes in a damp meadow: a saturated, slightly cool deep yellow-green with the matte finish of round hollow stalks.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#7cb344
Original
#baa637
Protanopia
#b3a24c
Deuteranopia
#7eac9c
Tritanopia
#9f9f9f
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon White
2.50:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon Black
8.39:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##7CB344
Display P3
Display P3
color(display-p3 0.5329 0.6961 0.3295)
P3 has subtle headroomOKLCH chroma 0.154

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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