Strong Avalon Violet
Strong Avalon Violet (#7C49E4) is a true indigo with a vibrant character. It holds its own as a focal accent, carrying visual weight without tipping into neon territory. Its HSL profile (260°, 74%, 59%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary lime. For something softer, pull in its analogous neighbors on either side of the wheel.
Etymology
Old English strang, firm, vigorous — applied to color since the sixteenth century. Strong red, strong tea: a color at full strength is the maximum saturation the medium can produce. Sits at the saturated mid corner of the grid, parallel to bold in usage but slightly more focused on pigment density than on assertion.
Old Welsh Afallon, island-of-apples-Arthurian-otherworld. As a color modifier, avalon implies an Arthurian-otherworld-and-island-of-apples quality, the visual register of Arthurian-Avalon-and-Glastonbury-Tor hand-Arthurian-otherworld-and-island-of-apples Arthurian-Avalon-and-Glastonbury-Tor-and-Morgan-le-Fay avalon-and-Arthurian-otherworld surfaces under Arthurian-Avalon-and-Glastonbury-Tor-and-Morgan-le-Fay Glastonbury-Tor-and-Somerset-Levels misty-otherworld-light. Sits at the modifier-and-myth end of the grid, parallel to eden and helen in usage.
Viola odorata, the European sweet violet — small, fragrant, and the original meaning of the color name in English (the Violet of the rainbow). The color refers to a fresh sweet violet blossom in late winter: a saturated, slightly red-shifted deep blue-purple with the matte finish of small five-petaled flower. Cooler than amethyst, warmer than indigo, with the perfumed weight of a flower used in Roman garlands and Victorian eau de toilette.
Closest matches
The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.
Variations
Click any swatch to exploreHarmonies
Accessibility
How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.
The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.
Wide gamut
The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.
This color is chromatic enough that authoring it as P3 native (instead of clamping to sRGB) gives a perceptibly more saturated render on wide-gamut displays — modern Macs, iPhones, iPads, and most recent OLED laptops.