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Direct Amber

#7c442c
Notes

Direct Amber (#7C442C) is a deep orange with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (18°, 48%, 33%) places it in the balanced band at a dark lightness. It works well as a headline, icon, or deep background in an otherwise light layout, pairing cleanly with cream, bone, and warm neutrals. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#7c442c
RGB
rgb(124, 68, 44)
HSL
hsl(18, 48%, 33%)
HWB
hwb(18 17% 51%)
OKLCH
oklch(45.0% 0.085 43.4)
P3
color(display-p3 0.4566 0.2775 0.1916)
HSV
hsv(18, 65%, 49%)
LAB
lab(35.21% 21.72 24.87)
LCH
lch(35.21% 33.01 48.87)
CMYK
cmyk(0%, 45%, 65%, 51%)

Etymology

Direct
adjective

From the Latin directus, straight — used as a color modifier since the eighteenth century for hues that read as straightforward and unambiguous. Direct red, direct green: moderate-to-high saturation combined with optical clarity. Sits at the crisp-bucket center alongside clear and frank.

Amber
noun

Fossilized tree resin — pine and conifer sap that flowed sixty million years ago and slowly polymerized in Baltic and Dominican forests. The color refers to a polished cabochon of true Baltic amber: a warm, slightly translucent gold-orange with the depth of resin and the occasional inclusion of trapped insects. Softer than honey, deeper than topaz, with the mineral light of a fossil that still feels organic.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#7c442c
Original
#534b2a
Protanopia
#60582b
Deuteranopia
#873a3e
Tritanopia
#4e4e4e
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
7.72:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.72:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##7C442C
Display P3
Display P3
color(display-p3 0.4566 0.2775 0.1916)
P3 has subtle headroomOKLCH chroma 0.085

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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