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Direct Goluboy

#7bb4fa
Notes

Direct Goluboy (#7BB4FA) is a soft azure with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (213°, 93%, 73%) places it in the highly saturated band at a light lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary orange. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#7bb4fa
RGB
rgb(123, 180, 250)
HSL
hsl(213, 93%, 73%)
HWB
hwb(213 48% 2%)
OKLCH
oklch(75.9% 0.118 254.2)
P3
color(display-p3 0.5311 0.6999 0.9579)
HSV
hsv(213, 51%, 98%)
LAB
lab(72.06% 0.47 -40.39)
LCH
lch(72.06% 40.39 270.66)
CMYK
cmyk(51%, 28%, 0%, 2%)

Etymology

Direct
adjective

From the Latin directus, straight — used as a color modifier since the eighteenth century for hues that read as straightforward and unambiguous. Direct red, direct green: moderate-to-high saturation combined with optical clarity. Sits at the crisp-bucket center alongside clear and frank.

Goluboy
noun

The Russian word for light blue — distinct from sinii (deep blue) in Russian color vocabulary, which (uniquely among major languages) names two separate basic blue categories. The color refers to a goluboy-painted Russian dacha shutter: a soft, slightly cool pale blue with the matte finish of weathered linseed-oil paint.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#7bb4fa
Original
#98b7fd
Protanopia
#88abf9
Deuteranopia
#3ac4cc
Tritanopia
#adadad
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon White
2.15:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon Black
9.75:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##7BB4FA
Display P3
Display P3
color(display-p3 0.5311 0.6999 0.9579)
P3 has subtle headroomOKLCH chroma 0.118

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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