Discreet Acai
Discreet Acai (#7B7788) is a balanced neutral with a mono character. It's a grayscale value, at home in typography, dividers, and the structural layer beneath stronger colors. Its HSL profile (254°, 7%, 50%) places it in the muted band at a mid lightness. It works well as secondary text, borders, and placeholder states. A reliable middle gray that reads cleanly in either light or dark contexts. Pair it with almost any saturated accent. It's built to sit underneath or behind stronger colors without fighting them.
Etymology
Latin discrētus, separate — sharing root with discern and discriminate. As a color modifier, discreet implies a hushed-and-careful-and-tactful quality, the hushed color of Edwardian-period careful-and-quiet-and-restrained interior-decoration design-element with multiple-decade reserved-and-formal status. Sits at the hushed-and-restrained end of the grid, parallel to demure and tactful in usage.
Brazilian Portuguese for Euterpe oleracea — an Amazon-basin palm whose deep-purple-violet drupe was a quilombola and caboclo dietary staple before its 21st-century superfood commercialization. Acai color refers to a freshly pulped Euterpe oleracea drupe: a saturated, slightly cool deep blue-violet with the matte finish of anthocyanin-rich palm-fruit pulp. The Tupi-derived word entered English via Portuguese in the 1990s.
Closest matches
The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.
Variations
Click any swatch to exploreHarmonies
Accessibility
How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.
The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.
Wide gamut
The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.
This color sits well within the sRGB cube. P3 and sRGB share the gray axis and most desaturated tones, so a P3 display renders this identically to an sRGB display.