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Neat Alexandria

#7b4a96
Notes

Neat Alexandria (#7B4A96) is a true indigo with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (279°, 34%, 44%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary lime. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#7b4a96
RGB
rgb(123, 74, 150)
HSL
hsl(279, 34%, 44%)
HWB
hwb(279 29% 41%)
OKLCH
oklch(49.8% 0.127 312.4)
P3
color(display-p3 0.4554 0.2991 0.5713)
HSV
hsv(279, 51%, 59%)
LAB
lab(40.10% 34.97 -33.68)
LCH
lch(40.10% 48.55 316.07)
CMYK
cmyk(18%, 51%, 0%, 41%)

Etymology

Neat
adjective

Old French net, clean / pure — sharing root with Latin nitidus. As a color modifier, neat implies a clear-and-orderly quality where the hue carries the well-arranged visual register without clutter or excess. Sits at the crisp-and-orderly end of the grid, parallel to trim and tidy in usage.

Alexandria
noun

Hellenistic Egyptian capital founded by Alexander the Great (332 BCE) — the Library of Alexandria's parchment dye works produced Tyrian purple manuscript-binding leather for the imperial Roman library. Alexandria color refers to a Library of Alexandria-bound Tyrian parchment fragment: a saturated, slightly cool deep violet with the matte finish of multi-bath Murex shellfish dye on tanned Egyptian goatskin.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#7b4a96
Original
#385c99
Protanopia
#476094
Deuteranopia
#785669
Tritanopia
#5a5a5a
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
6.44:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.26:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##7B4A96
Display P3
Display P3
color(display-p3 0.4554 0.2991 0.5713)
P3 has subtle headroomOKLCH chroma 0.127

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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