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Booming Ube

#7b44ad
Notes

Booming Ube (#7B44AD) is a true indigo with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (271°, 44%, 47%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary lime. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#7b44ad
RGB
rgb(123, 68, 173)
HSL
hsl(271, 44%, 47%)
HWB
hwb(271 27% 32%)
OKLCH
oklch(50.3% 0.164 305.4)
P3
color(display-p3 0.4531 0.2772 0.6561)
HSV
hsv(271, 61%, 68%)
LAB
lab(40.18% 43.77 -47.30)
LCH
lch(40.18% 64.44 312.78)
CMYK
cmyk(29%, 61%, 0%, 32%)

Etymology

Booming
adjective

Imitative-onomatopoeic origin — present-participle of boom, sharing root with Dutch bommen. As a color modifier, booming implies a saturated-and-loud-and-confident quality where the hue announces itself with full visual amplitude. Sits at the bold-and-resonant end of the grid, parallel to resounding and thunderous.

Ube
noun

Filipino purple yam (Dioscorea alata) — a tropical climbing vine cultivated for its deep-violet starchy tuber, the eponymous flavor-base for ube halaya jam, halo-halo shaved-ice dessert, and modern ube cake. Ube color refers to a freshly mashed Dioscorea alata tuber-flesh: a saturated, slightly cool deep violet with the matte finish of anthocyanin-rich starchy yam-pulp. The Tagalog name ube derives from the Cebuano ubi.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#7b44ad
Original
#115db0
Protanopia
#2e5fab
Deuteranopia
#725972
Tritanopia
#575757
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
6.42:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.27:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##7B44AD
Display P3
Display P3
color(display-p3 0.4531 0.2772 0.6561)
P3 has subtle headroomOKLCH chroma 0.164

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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