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Surveyed Concord

#7b448a
Notes

Surveyed Concord (#7B448A) is a true violet with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (287°, 34%, 40%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#7b448a
RGB
rgb(123, 68, 138)
HSL
hsl(287, 34%, 40%)
HWB
hwb(287 27% 46%)
OKLCH
oklch(48.2% 0.124 318.7)
P3
color(display-p3 0.4531 0.2772 0.5261)
HSV
hsv(287, 51%, 54%)
LAB
lab(38.16% 35.66 -29.45)
LCH
lch(38.16% 46.25 320.45)
CMYK
cmyk(11%, 51%, 0%, 46%)

Etymology

Surveyed
adjective

Old French surveer, to look upon — past-participle of survey. As a color modifier, surveyed implies a clear-and-measured-and-coordinated quality, the crisp color of Mason-Dixon-Line-and-Royal-Navy-Hydrographic scientific-and-cadastral land-and-sea surveying tradition. Sits at the crisp-and-mapped end of the grid, parallel to mapped and plotted in usage.

Concord
noun

Vitis labrusca, the Concord grape — bred in 1849 by Ephraim Wales Bull in Concord, Massachusetts, and the foundation of American grape juice and the kosher Manischewitz wine industry. The color refers to a ripe Concord grape on the vine: a saturated, slightly red-shifted very deep purple with the heavy bloom of waxy fruit surface. Cooler than wine, warmer than indigo, with the lunchbox-and-Welch's weight of a New England crop that changed an entire continent's beverage culture.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#7b448a
Original
#38568c
Protanopia
#485c88
Deuteranopia
#7b4e60
Tritanopia
#555555
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
6.92:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.04:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##7B448A
Display P3
Display P3
color(display-p3 0.4531 0.2772 0.5261)
P3 has subtle headroomOKLCH chroma 0.124

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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