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Frank Dahlia

#7b2749
Notes

Frank Dahlia (#7B2749) is a deep magenta with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (336°, 52%, 32%) places it in the balanced band at a dark lightness. It works well as a headline, icon, or deep background in an otherwise light layout, pairing cleanly with cream, bone, and warm neutrals. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#7b2749
RGB
rgb(123, 39, 73)
HSL
hsl(336, 52%, 32%)
HWB
hwb(336 15% 52%)
OKLCH
oklch(41.0% 0.121 358.9)
P3
color(display-p3 0.4449 0.1763 0.2839)
HSV
hsv(336, 68%, 48%)
LAB
lab(29.77% 39.51 -1.03)
LCH
lch(29.77% 39.52 358.50)
CMYK
cmyk(0%, 68%, 41%, 52%)

Etymology

Frank
adjective

From the Old French franc, free, sincere — used as a color modifier since the seventeenth century for hues that read as direct and unhedged. Frank red, frank brown: moderate-to-high saturation combined with optical directness. Sits at the crisp-bucket alongside direct and honest.

Dahlia
noun

The genus Dahlia — Mexican composite-family flowers bred across the nineteenth century into thousands of cultivars in every color from white to dark purple. The color refers to a fully opened orange decorative dahlia: a saturated, slightly red orange with the satin finish of multi-rayed composite flower. Warmer than zinnia, deeper than calendula.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#7b2749
Original
#373c4a
Protanopia
#4d4c47
Deuteranopia
#851e35
Tritanopia
#3b3b3b
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
9.42:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.23:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##7B2749
Display P3
Display P3
color(display-p3 0.4449 0.1763 0.2839)
P3 has subtle headroomOKLCH chroma 0.121

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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