colors
Back to gallery

Cavalier Goji

#7b2568
Notes

Cavalier Goji (#7B2568) is a deep magenta with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (313°, 54%, 31%) places it in the balanced band at a dark lightness. It works well as a headline, icon, or deep background in an otherwise light layout, pairing cleanly with cream, bone, and warm neutrals. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#7b2568
RGB
rgb(123, 37, 104)
HSL
hsl(313, 54%, 31%)
HWB
hwb(313 15% 52%)
OKLCH
oklch(42.1% 0.142 337.8)
P3
color(display-p3 0.4445 0.1698 0.3970)
HSV
hsv(313, 70%, 48%)
LAB
lab(30.72% 44.67 -19.81)
LCH
lch(30.72% 48.87 336.09)
CMYK
cmyk(0%, 70%, 15%, 52%)

Etymology

Cavalier
adjective

Italian cavaliere, horseman / knight via Latin caballārius. As a color modifier, cavalier implies a saturated-and-chivalrous-and-aristocratic quality, the deep-rich color of English-Civil-War royalist Cavalier military-faction velvet-and-lace-and-feathered-hat livery. Sits at the bold-and-chivalrous end of the grid, parallel to gallant and knightly.

Goji
noun

Chinese Lycium barbarum (枸杞) — a Solanaceae shrub native to the Ningxia region of north-central China, whose deep-magenta drupes have been used in Traditional Chinese Medicine for two millennia. Goji color refers to a freshly dried Lycium barbarum drupe-cluster on a Ningxia sun-drying mat: a saturated, slightly cool deep magenta with the matte finish of carotenoid-and-anthocyanin-rich dried-fruit skin.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#7b2568
Original
#28406a
Protanopia
#444d66
Deuteranopia
#822943
Tritanopia
#3c3c3c
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
9.10:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.31:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##7B2568
Display P3
Display P3
color(display-p3 0.4445 0.1698 0.3970)
P3 has subtle headroomOKLCH chroma 0.142

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

Related Colors

Canvas