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Bountiful Murasakiawa

#7a43ab
Notes

Bountiful Murasakiawa (#7A43AB) is a true indigo with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (272°, 44%, 47%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary lime. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#7a43ab
RGB
rgb(122, 67, 171)
HSL
hsl(272, 44%, 47%)
HWB
hwb(272 26% 33%)
OKLCH
oklch(49.9% 0.163 305.7)
P3
color(display-p3 0.4492 0.2733 0.6486)
HSV
hsv(272, 61%, 67%)
LAB
lab(39.74% 43.57 -46.84)
LCH
lch(39.74% 63.97 312.93)
CMYK
cmyk(29%, 61%, 0%, 33%)

Etymology

Bountiful
adjective

Old French bonté, goodness — adjectival suffix -ful. As a color modifier, bountiful implies a saturated-and-generous-and-abundant quality where the hue offers visual richness without measure. Sits at the bold-and-saturated end of the grid, parallel to abundant and plentiful in usage.

Murasakiawa
noun

Japanese pale-purple shade (薄紫, usu-murasaki in modern usage) — historically a kasane layer color combining a thin gromwell-dyed silk over a pale silk substrate. Murasakiawa color refers to a Heian-period second-rank kasane sleeve layer: a saturated, slightly cool deep violet with the silk luster of single-bath gromwell-root dye on layered silk crepe. Slightly cooler than full murasaki.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#7a43ab
Original
#105cae
Protanopia
#2e5ea9
Deuteranopia
#725870
Tritanopia
#565656
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
6.52:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.22:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##7A43AB
Display P3
Display P3
color(display-p3 0.4492 0.2733 0.6486)
P3 has subtle headroomOKLCH chroma 0.163

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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