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Pressed Madras

#7979ad
Notes

Pressed Madras (#7979AD) is a true blue with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (240°, 24%, 58%) places it in the muted band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary yellow. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#7979ad
RGB
rgb(121, 121, 173)
HSL
hsl(240, 24%, 58%)
HWB
hwb(240 47% 32%)
OKLCH
oklch(59.7% 0.079 283.8)
P3
color(display-p3 0.4745 0.4745 0.6634)
HSV
hsv(240, 30%, 68%)
LAB
lab(52.68% 12.17 -27.59)
LCH
lch(52.68% 30.15 293.81)
CMYK
cmyk(30%, 30%, 0%, 32%)

Etymology

Pressed
adjective

Latin pressāre, to press — past-participle of press. As a color modifier, pressed implies a clear-and-smoothed-and-flattened quality, the crisp color of Mid-Century-Modern freshly-pressed-shirt-and-trouser ironed-textile finish. Sits at the crisp-and-finished end of the grid, parallel to ironed and starched in usage.

Madras
noun

Indian Coromandel Coast city (now Chennai) — once the British East India Company's premier indigo export depot, processing Bihar and Bengal Indigofera tinctoria before shipment to Europe. Madras color refers to a Madras-checked indigo-and-white cotton handloom: a saturated, slightly cool deep blue-violet with the matte finish of multi-bath fermentation indigo on hand-loomed Coromandel cotton.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#7979ad
Original
#6a7faf
Protanopia
#687cac
Deuteranopia
#6c828b
Tritanopia
#7d7d7d
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon White
4.08:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon Black
5.15:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##7979AD
Display P3
Display P3
color(display-p3 0.4745 0.4745 0.6634)
Inside sRGBOKLCH chroma 0.079

This color sits well within the sRGB cube. P3 and sRGB share the gray axis and most desaturated tones, so a P3 display renders this identically to an sRGB display.

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