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Genuine Custard

#796827
Notes

Genuine Custard (#796827) is a deep amber with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (48°, 51%, 31%) places it in the balanced band at a dark lightness. It works well as a headline, icon, or deep background in an otherwise light layout, pairing cleanly with cream, bone, and warm neutrals. For a confident two-color system, pair it with its complementary blue. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#796827
RGB
rgb(121, 104, 39)
HSL
hsl(48, 51%, 31%)
HWB
hwb(48 15% 53%)
OKLCH
oklch(52.0% 0.086 94.5)
P3
color(display-p3 0.4635 0.4103 0.1956)
HSV
hsv(48, 68%, 47%)
LAB
lab(44.39% -1.38 37.93)
LCH
lch(44.39% 37.96 92.08)
CMYK
cmyk(0%, 14%, 68%, 53%)

Etymology

Genuine
adjective

Latin genuinus, natural, innate — used as a color modifier since the sixteenth century for hues that read as authentic rather than imitated. Genuine indigo, genuine ochre: moderate-to-high saturation combined with the optical impression of a hue from real pigment rather than synthetic dye. Sits at the crisp-bucket alongside true and honest.

Custard
noun

A cooked mixture of egg yolks and milk or cream — the foundational sauce of European pastry from medieval times forward. The color refers to a chilled vanilla custard or crème anglaise: a soft, slightly off-white yellow with the satiny surface of cooked egg protein. Lighter than yolk (the eggs are diluted), warmer than cream, with the kitchen-canon familiarity of an everyday culinary color.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#796827
Original
#73661f
Protanopia
#776b2a
Deuteranopia
#83605a
Tritanopia
#676767
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
5.49:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.82:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##796827
Display P3
Display P3
color(display-p3 0.4635 0.4103 0.1956)
P3 has subtle headroomOKLCH chroma 0.086

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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