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Established Lupin

#7940d2
Notes

Established Lupin (#7940D2) is a true indigo with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (263°, 62%, 54%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary lime. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#7940d2
RGB
rgb(121, 64, 210)
HSL
hsl(263, 62%, 54%)
HWB
hwb(263 25% 18%)
OKLCH
oklch(52.3% 0.211 296.1)
P3
color(display-p3 0.4447 0.2622 0.7940)
HSV
hsv(263, 70%, 82%)
LAB
lab(41.82% 54.71 -66.28)
LCH
lch(41.82% 85.94 309.54)
CMYK
cmyk(42%, 70%, 0%, 18%)

Etymology

Established
adjective

Latin stabilīre, to make stable — past-participle of establish. As a color modifier, established implies a saturated-and-rooted quality where the hue carries the weight of long-standing visual presence. Sits at the bold-and-firm end of the grid, parallel to steadfast and anchored in usage.

Lupin
noun

The genus Lupinus — North American and European legumes whose tall blue-violet flower spikes appear in alpine meadows and cottage borders. The Latin lupus, wolf, references the old (incorrect) belief that the plant depleted soil. The color refers to a fresh blue lupin spike: a saturated, slightly violet-shifted blue with the matte finish of stacked pea-family flowers. Cooler than larkspur, warmer than wisteria, with the high-meadow weight of a perennial that tolerates poor soil.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#7940d2
Original
#0064d6
Protanopia
#0061cf
Deuteranopia
#626484
Tritanopia
#575757
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
6.04:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.48:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##7940D2
Display P3
Display P3
color(display-p3 0.4447 0.2622 0.7940)
P3 has visible headroomOKLCH chroma 0.211

This color is chromatic enough that authoring it as P3 native (instead of clamping to sRGB) gives a perceptibly more saturated render on wide-gamut displays — modern Macs, iPhones, iPads, and most recent OLED laptops.

Related Colors

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