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Robust Jericho

#7940ae
Notes

Robust Jericho (#7940AE) is a true indigo with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (271°, 46%, 47%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary lime. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#7940ae
RGB
rgb(121, 64, 174)
HSL
hsl(271, 46%, 47%)
HWB
hwb(271 25% 32%)
OKLCH
oklch(49.6% 0.171 304.8)
P3
color(display-p3 0.4447 0.2622 0.6594)
HSV
hsv(271, 63%, 68%)
LAB
lab(39.22% 45.65 -49.45)
LCH
lch(39.22% 67.30 312.71)
CMYK
cmyk(30%, 63%, 0%, 32%)

Etymology

Robust
adjective

From the Latin robustus, of oak — implying strength combined with substance. As a color modifier, robust describes saturation combined with body: a robust burgundy, a robust olive. Sits in the bold-and-warm corner alongside strong and solid, with the slightly textural implication of a color that has substance behind the pigment.

Jericho
noun

Ancient Levantine city (continuously occupied since 9000 BCE) — and a secondary Tyrian-purple production site supplying the inland Judean and Idumean courts. Jericho color refers to a Jericho-produced Tyrian-purple-dyed talith prayer shawl: a saturated, slightly cool deep violet with the matte finish of multi-bath Murex shellfish dye on Levantine wool. Slightly warmer than Tyre itself.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#7940ae
Original
#005bb1
Protanopia
#245cac
Deuteranopia
#6f5771
Tritanopia
#545454
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
6.65:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.16:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##7940AE
Display P3
Display P3
color(display-p3 0.4447 0.2622 0.6594)
P3 has subtle headroomOKLCH chroma 0.171

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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