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Aristocratic Aronia

#7938a3
Notes

Aristocratic Aronia (#7938A3) is a true indigo with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (276°, 49%, 43%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary lime. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#7938a3
RGB
rgb(121, 56, 163)
HSL
hsl(276, 49%, 43%)
HWB
hwb(276 22% 36%)
OKLCH
oklch(47.7% 0.170 309.3)
P3
color(display-p3 0.4421 0.2337 0.6177)
HSV
hsv(276, 66%, 64%)
LAB
lab(37.00% 47.10 -46.46)
LCH
lch(37.00% 66.16 315.39)
CMYK
cmyk(26%, 66%, 0%, 36%)

Etymology

Aristocratic
adjective

Greek aristokratía, rule by the best — adjectival suffix -ic. As a color modifier, aristocratic implies a saturated-and-noble-and-hereditary quality, the deep-rich color of pre-modern European aristocracy hereditary-class livery-and-armorial-bearings. Sits at the bold-and-aristocratic end of the grid, parallel to patrician and lordly.

Aronia
noun

North American chokeberry (Aronia melanocarpa) — a Rosaceae shrub native to eastern North America whose deep-violet drupes are the most polyphenol-rich of any commonly cultivated berry. Aronia color refers to a freshly picked Aronia melanocarpa drupe-cluster: a saturated, slightly cool deep violet with the matte finish of anthocyanin-and-tannin-rich chokeberry. The genus name comes from the Greek aría, small fruit-bush.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#7938a3
Original
#0054a6
Protanopia
#2858a1
Deuteranopia
#734e68
Tritanopia
#4e4e4e
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
7.22:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.91:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##7938A3
Display P3
Display P3
color(display-p3 0.4421 0.2337 0.6177)
P3 has subtle headroomOKLCH chroma 0.170

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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