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Pure Conclave

#790f77
Notes

Pure Conclave (#790F77) is a deep violet with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (301°, 78%, 27%) places it in the highly saturated band at a dark lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#790f77
RGB
rgb(121, 15, 119)
HSL
hsl(301, 78%, 27%)
HWB
hwb(301 6% 53%)
OKLCH
oklch(40.9% 0.176 329.1)
P3
color(display-p3 0.4342 0.1059 0.4512)
HSV
hsv(301, 88%, 47%)
LAB
lab(28.75% 53.61 -32.53)
LCH
lch(28.75% 62.71 328.75)
CMYK
cmyk(0%, 88%, 2%, 53%)

Etymology

Pure
adjective

Latin purus, clean, unmixed — applied to color since antiquity for hues that contain only one pigment without dilution by white, black, or another color. Pure red is the textbook ideal: high saturation, mid lightness, no shift. Sits at the bold-bucket center, parallel to true and strong.

Conclave
noun

Latin cum clave, with key — the locked-room cardinal-selection ceremony of the Sistine Chapel (since 1492), where cardinals wear deep-violet choir cassocks during the daily voting sessions. Conclave color refers to a contemporary cardinal's conclave choir-cassock: a saturated, slightly cool deep violet with the matte finish of vat-dyed ecclesiastical wool. Distinct from the cardinal's day-to-day red cassock.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#790f77
Original
#003b7a
Protanopia
#324875
Deuteranopia
#7d2345
Tritanopia
#2d2d2d
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
9.78:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.15:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##790F77
Display P3
Display P3
color(display-p3 0.4342 0.1059 0.4512)
P3 has subtle headroomOKLCH chroma 0.176

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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