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Ominous Lipstick

#790a67
Notes

Ominous Lipstick (#790A67) is a deep magenta with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (310°, 85%, 26%) places it in the highly saturated band at a dark lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#790a67
RGB
rgb(121, 10, 103)
HSL
hsl(310, 85%, 26%)
HWB
hwb(310 4% 53%)
OKLCH
oklch(39.7% 0.167 336.7)
P3
color(display-p3 0.4338 0.0951 0.3915)
HSV
hsv(310, 92%, 47%)
LAB
lab(27.47% 52.10 -24.27)
LCH
lch(27.47% 57.48 335.02)
CMYK
cmyk(0%, 92%, 15%, 53%)

Etymology

Ominous
adjective

Latin ōminōsus, full of foreboding — derived from omen. As a color modifier, ominous implies a deep-and-threatening atmospheric-foreboding quality, the dark cool-gray of Goyaesque storm-laden sky. Sits at the deep-and-threatening end of the grid, parallel to foreboding and menacing in tone.

Lipstick
noun

Modern cosmetic stick of waxy carmine-and-iron-oxide pigment in vegetable wax base — particularly the deep-magenta MAC Russian Red and Chanel Rouge Allure shades that defined late-20th-century fashion-magazine cover art. Lipstick color refers to a MAC Ruby Woo matte lipstick on a fresh swatched arm: a saturated, slightly cool deep magenta with the matte finish of pigment-loaded vegetable-wax-and-castor-oil base.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#790a67
Original
#0e3769
Protanopia
#3a4665
Deuteranopia
#80163b
Tritanopia
#282828
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
10.23:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.05:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##790A67
Display P3
Display P3
color(display-p3 0.4338 0.0951 0.3915)
P3 has subtle headroomOKLCH chroma 0.167

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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