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Hardy Juno Strawberry

#781b61
Notes

Hardy Juno Strawberry (#781B61) is a deep magenta with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (315°, 63%, 29%) places it in the balanced band at a dark lightness. It works well as a headline, icon, or deep background in an otherwise light layout, pairing cleanly with cream, bone, and warm neutrals. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#781b61
RGB
rgb(120, 27, 97)
HSL
hsl(315, 63%, 29%)
HWB
hwb(315 11% 53%)
OKLCH
oklch(40.3% 0.148 339.9)
P3
color(display-p3 0.4320 0.1374 0.3701)
HSV
hsv(315, 78%, 47%)
LAB
lab(28.49% 46.59 -18.79)
LCH
lch(28.49% 50.24 338.03)
CMYK
cmyk(0%, 78%, 19%, 53%)

Etymology

Hardy
adjective

Old French hardi, bold / brave — past-participle of hardir (to make brave). As a color modifier, hardy implies a saturated-and-cold-resistant quality, the deep-rich color of Scandinavian-and-Russian boreal-forest-and-tundra outdoor-clothing. Sits at the bold-and-resilient end of the grid, parallel to tough and resilient.

Juno
modifier

Latin Juno, Roman-queen-of-gods. As a color modifier, juno implies an asteroid-and-queen-of-gods quality, the visual register of Juno-asteroid-and-Roman-queen hand-asteroid-and-queen-of-gods Juno-asteroid-and-Roman-queen-and-Jupiter-mission juno-and-asteroid-and-queen-of-gods surfaces under Juno-asteroid-and-Roman-queen-and-Jupiter-mission asteroid-belt-and-Roman-temple ancient-pantheon-light. Sits at the modifier-and-cosmic end of the grid, parallel to ceres and vesta in usage.

Strawberry
noun

Fragaria × ananassa, the cultivated strawberry of European gardens since the eighteenth century. The color refers to the surface of a ripe berry: a clean, bright red with a slight blue shift in the shadows of the achenes. Warmer than ruby, lighter than crimson, with the optical brightness of fresh fruit rather than the depth of pigment or gem.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#781b61
Original
#223a63
Protanopia
#40485f
Deuteranopia
#7f1e3c
Tritanopia
#343434
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
9.87:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.13:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##781B61
Display P3
Display P3
color(display-p3 0.4320 0.1374 0.3701)
P3 has subtle headroomOKLCH chroma 0.148

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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