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Functional Pinotage

#774960
Notes

Functional Pinotage (#774960) is a true magenta with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (330°, 24%, 38%) places it in the muted band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#774960
RGB
rgb(119, 73, 96)
HSL
hsl(330, 24%, 38%)
HWB
hwb(330 29% 53%)
OKLCH
oklch(46.6% 0.070 348.8)
P3
color(display-p3 0.4411 0.2945 0.3726)
HSV
hsv(330, 39%, 47%)
LAB
lab(36.99% 23.14 -5.23)
LCH
lch(36.99% 23.72 347.26)
CMYK
cmyk(0%, 39%, 19%, 53%)

Etymology

Functional
adjective

Latin fūnctiō, performance — adjectival suffix -al. As a color modifier, functional implies a clear-and-purpose-fit-and-utilitarian quality, the crisp color of Mid-Century-Modern and Bauhaus form-follows-function design-aesthetic. Sits at the crisp-and-functional end of the grid, parallel to practical and utilitarian in usage.

Pinotage
noun

South African red-wine grape variety, a 1925 cross of Pinot Noir and Cinsaut by Stellenbosch University viticulturist Abraham Izak Perold. Pinotage color refers to a freshly poured South African Stellenbosch-region pinotage in a Bordeaux-style wine glass: a saturated, slightly cool deep magenta with the matte finish of anthocyanin-rich red-wine pigment. The grape's acetate-character gives it the banana-and-tar notes characteristic of South African reds.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#774960
Original
#4d5261
Protanopia
#585a5f
Deuteranopia
#7d4851
Tritanopia
#545454
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
7.23:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.91:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##774960
Display P3
Display P3
color(display-p3 0.4411 0.2945 0.3726)
Inside sRGBOKLCH chroma 0.070

This color sits well within the sRGB cube. P3 and sRGB share the gray axis and most desaturated tones, so a P3 display renders this identically to an sRGB display.

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