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Level Tanzanite

#77436e
Notes

Level Tanzanite (#77436E) is a true magenta with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (310°, 28%, 36%) places it in the muted band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#77436e
RGB
rgb(119, 67, 110)
HSL
hsl(310, 28%, 36%)
HWB
hwb(310 26% 53%)
OKLCH
oklch(46.1% 0.093 333.6)
P3
color(display-p3 0.4388 0.2726 0.4225)
HSV
hsv(310, 44%, 47%)
LAB
lab(36.10% 29.20 -15.36)
LCH
lch(36.10% 32.99 332.26)
CMYK
cmyk(0%, 44%, 8%, 53%)

Etymology

Level
adjective

Latin libella, small-balance / level-tool — sharing root with libra (balance). As a color modifier, level implies a clear-and-horizontal-true quality where the hue carries the visual register of gravity-perpendicular-and-perfectly-horizontal surface. Sits at the crisp-and-balanced end of the grid, parallel to plumb and flat in usage.

Tanzanite
noun

A blue-violet variety of zoisite — discovered in 1967 in a single small area of northern Tanzania near Mount Kilimanjaro and marketed by Tiffany & Co. shortly after. The color refers to a faceted tanzanite cut to maximize its strong pleochroism: a saturated, slightly violet-shifted deep blue-purple with the gem's signature internal life. Cooler than amethyst, warmer than iolite, with the gem-trade specificity of a stone that occurs in exactly one place on Earth.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#77436e
Original
#425070
Protanopia
#50586c
Deuteranopia
#7b4653
Tritanopia
#515151
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
7.47:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.81:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##77436E
Display P3
Display P3
color(display-p3 0.4388 0.2726 0.4225)
P3 has subtle headroomOKLCH chroma 0.093

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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