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Resounding Concord

#7737a9
Notes

Resounding Concord (#7737A9) is a true indigo with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (274°, 51%, 44%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary lime. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#7737a9
RGB
rgb(119, 55, 169)
HSL
hsl(274, 51%, 44%)
HWB
hwb(274 22% 34%)
OKLCH
oklch(47.8% 0.177 306.6)
P3
color(display-p3 0.4347 0.2295 0.6399)
HSV
hsv(274, 67%, 66%)
LAB
lab(36.97% 48.55 -50.13)
LCH
lch(36.97% 69.78 314.08)
CMYK
cmyk(30%, 67%, 0%, 34%)

Etymology

Resounding
adjective

Latin resonāre, to echo back — present-participle of resound. As a color modifier, resounding implies a saturated-and-echoing-and-imposing quality where the hue reverberates visually like a cathedral-bell ring. Sits at the bold-and-resonant end of the grid, parallel to resonant and booming in usage.

Concord
noun

Vitis labrusca, the Concord grape — bred in 1849 by Ephraim Wales Bull in Concord, Massachusetts, and the foundation of American grape juice and the kosher Manischewitz wine industry. The color refers to a ripe Concord grape on the vine: a saturated, slightly red-shifted very deep purple with the heavy bloom of waxy fruit surface. Cooler than wine, warmer than indigo, with the lunchbox-and-Welch's weight of a New England crop that changed an entire continent's beverage culture.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#7737a9
Original
#0055ac
Protanopia
#1a57a6
Deuteranopia
#6f506b
Tritanopia
#4d4d4d
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
7.23:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.90:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##7737A9
Display P3
Display P3
color(display-p3 0.4347 0.2295 0.6399)
P3 has subtle headroomOKLCH chroma 0.177

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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