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Functional Cochineal

#77342f
Notes

Functional Cochineal (#77342F) is a deep red with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (4°, 43%, 33%) places it in the balanced band at a dark lightness. It works well as a headline, icon, or deep background in an otherwise light layout, pairing cleanly with cream, bone, and warm neutrals. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#77342f
RGB
rgb(119, 52, 47)
HSL
hsl(4, 43%, 33%)
HWB
hwb(4 18% 53%)
OKLCH
oklch(41.5% 0.095 26.3)
P3
color(display-p3 0.4338 0.2190 0.1948)
HSV
hsv(4, 61%, 47%)
LAB
lab(30.84% 28.91 17.37)
LCH
lch(30.84% 33.72 31.00)
CMYK
cmyk(0%, 56%, 61%, 53%)

Etymology

Functional
adjective

Latin fūnctiō, performance — adjectival suffix -al. As a color modifier, functional implies a clear-and-purpose-fit-and-utilitarian quality, the crisp color of Mid-Century-Modern and Bauhaus form-follows-function design-aesthetic. Sits at the crisp-and-functional end of the grid, parallel to practical and utilitarian in usage.

Cochineal
noun

Dactylopius coccus, the Mexican scale insect cultivated on prickly-pear cactus and harvested for its deep red carminic-acid dye. Shipped to Spain by the conquistadors, cochineal became the second most valuable export from the New World after silver. The color refers to fresh cochineal pigment: a saturated, slightly cool deep red with the brilliance of a dye thirty times stronger than kermes.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#77342f
Original
#44402e
Protanopia
#554e2e
Deuteranopia
#822933
Tritanopia
#424242
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
9.06:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.32:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##77342F
Display P3
Display P3
color(display-p3 0.4338 0.2190 0.1948)
P3 has subtle headroomOKLCH chroma 0.095

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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