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Pure Zǐ

#772f72
Notes

Pure Zǐ (#772F72) is a deep violet with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (304°, 43%, 33%) places it in the balanced band at a dark lightness. It works well as a headline, icon, or deep background in an otherwise light layout, pairing cleanly with cream, bone, and warm neutrals. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#772f72
RGB
rgb(119, 47, 114)
HSL
hsl(304, 43%, 33%)
HWB
hwb(304 18% 53%)
OKLCH
oklch(43.3% 0.133 330.4)
P3
color(display-p3 0.4325 0.2016 0.4346)
HSV
hsv(304, 61%, 47%)
LAB
lab(32.19% 40.73 -23.94)
LCH
lch(32.19% 47.24 329.55)
CMYK
cmyk(0%, 61%, 4%, 53%)

Etymology

Pure
adjective

Latin purus, clean, unmixed — applied to color since antiquity for hues that contain only one pigment without dilution by white, black, or another color. Pure red is the textbook ideal: high saturation, mid lightness, no shift. Sits at the bold-bucket center, parallel to true and strong.

noun

Chinese 紫, purple — the imperial court color of the Tang and Song dynasties, derived from Lithospermum erythrorhizon (gromwell) and overdyed with Polygonum tinctorium. color refers to a Tang-dynasty imperial robe field: a saturated, slightly cool deep violet with the silk luster of multi-bath gromwell-root-and-indigo overdye on tussah silk. Cooler than zǐsè (formal deep purple).

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#772f72
Original
#2a4574
Protanopia
#424f70
Deuteranopia
#7b364c
Tritanopia
#434343
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
8.63:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.43:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##772F72
Display P3
Display P3
color(display-p3 0.4325 0.2016 0.4346)
P3 has subtle headroomOKLCH chroma 0.133

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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