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Hellish Pourpre

#77171c
Notes

Hellish Pourpre (#77171C) is a deep red with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (357°, 68%, 28%) places it in the balanced band at a dark lightness. It works well as a headline, icon, or deep background in an otherwise light layout, pairing cleanly with cream, bone, and warm neutrals. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#77171c
RGB
rgb(119, 23, 28)
HSL
hsl(357, 68%, 28%)
HWB
hwb(357 9% 53%)
OKLCH
oklch(37.5% 0.130 23.8)
P3
color(display-p3 0.4279 0.1253 0.1250)
HSV
hsv(357, 81%, 47%)
LAB
lab(25.62% 40.85 23.16)
LCH
lch(25.62% 46.96 29.56)
CMYK
cmyk(0%, 81%, 76%, 53%)

Etymology

Hellish
adjective

Old English helle, hell — adjectival suffix -ish. As a color modifier, hellish implies the deep-glowing-furnace-darkness of Dante-and-Bosch infernal-imagery, where heat and shadow combine in the painted-and-poetic Christian underworld. Sits at the deep-and-warm end of the grid, parallel to infernal and warmer than plutonian.

Pourpre
noun

French for purple in its classical sense — the deep red-purple of Tyrian dye and the pourpre cardinalice of medieval French ecclesiastical dress. The color refers to a pourpre-dyed French silk: a saturated, slightly cool deep red-purple with the satin finish of plant-and-shell dye. The French cousin of porpora.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#77171c
Original
#34301b
Protanopia
#4c4419
Deuteranopia
#84001a
Tritanopia
#2c2c2c
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
10.92:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
1.92:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##77171C
Display P3
Display P3
color(display-p3 0.4279 0.1253 0.1250)
P3 has subtle headroomOKLCH chroma 0.130

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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