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Crepuscular Plum

#770672
Notes

Crepuscular Plum (#770672) is a deep violet with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (303°, 90%, 25%) places it in the highly saturated band at a dark lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#770672
RGB
rgb(119, 6, 114)
HSL
hsl(303, 90%, 25%)
HWB
hwb(303 2% 53%)
OKLCH
oklch(39.9% 0.177 330.5)
P3
color(display-p3 0.4263 0.0852 0.4321)
HSV
hsv(303, 95%, 47%)
LAB
lab(27.49% 54.07 -31.37)
LCH
lch(27.49% 62.51 329.88)
CMYK
cmyk(0%, 95%, 4%, 53%)

Etymology

Crepuscular
adjective

Latin crepusculāris, of twilight — derived from crepusculum (twilight). As a color modifier, crepuscular implies the deep blue-violet darkness of civil-twilight period between sunset and nightfall. Sits at the deep-and-cool end of the grid, where the hue carries the Belt of Venus atmospheric-scattering quality of clear-sky horizon at dusk.

Plum
noun

Prunus domestica, the European plum cultivated since at least the time of Greek and Roman orchards. The color refers to the skin of a ripe Damson or Methley plum at peak ripeness: a deep, slightly red-shifted purple-blue with the slight bloom of waxy fruit surface. Cooler than mulberry, warmer than indigo, with the orchard weight of a fruit whose skin and flesh are different colors — and the skin is the namesake.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#770672
Original
#003874
Protanopia
#314670
Deuteranopia
#7c1d41
Tritanopia
#262626
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
10.23:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.05:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##770672
Display P3
Display P3
color(display-p3 0.4263 0.0852 0.4321)
P3 has subtle headroomOKLCH chroma 0.177

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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