colors
Back to gallery

Squared Goluboy

#7696bc
Notes

Squared Goluboy (#7696BC) is a true azure with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (213°, 34%, 60%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary orange. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#7696bc
RGB
rgb(118, 150, 188)
HSL
hsl(213, 34%, 60%)
HWB
hwb(213 46% 26%)
OKLCH
oklch(66.3% 0.067 253.1)
P3
color(display-p3 0.4881 0.5846 0.7241)
HSV
hsv(213, 37%, 74%)
LAB
lab(61.04% -1.56 -23.28)
LCH
lch(61.04% 23.33 266.16)
CMYK
cmyk(37%, 20%, 0%, 26%)

Etymology

Squared
adjective

Latin quadrātus, four-sided — past-participle of square. As a color modifier, squared implies a clear-and-rectilinear-and-orthogonal quality where the hue carries the visual register of right-angle architectural-and-grid alignment. Sits at the crisp-and-balanced end of the grid, parallel to aligned and plumb in usage.

Goluboy
noun

The Russian word for light blue — distinct from sinii (deep blue) in Russian color vocabulary, which (uniquely among major languages) names two separate basic blue categories. The color refers to a goluboy-painted Russian dacha shutter: a soft, slightly cool pale blue with the matte finish of weathered linseed-oil paint.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#7696bc
Original
#8897be
Protanopia
#8090bb
Deuteranopia
#5f9ea3
Tritanopia
#929292
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon White
3.06:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon Black
6.86:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##7696BC
Display P3
Display P3
color(display-p3 0.4881 0.5846 0.7241)
Inside sRGBOKLCH chroma 0.067

This color sits well within the sRGB cube. P3 and sRGB share the gray axis and most desaturated tones, so a P3 display renders this identically to an sRGB display.

Related Colors

Canvas