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Authoritative Zǐsè

#76499a
Notes

Authoritative Zǐsè (#76499A) is a true indigo with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (273°, 36%, 45%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary lime. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#76499a
RGB
rgb(118, 73, 154)
HSL
hsl(273, 36%, 45%)
HWB
hwb(273 29% 40%)
OKLCH
oklch(49.3% 0.132 307.9)
P3
color(display-p3 0.4377 0.2943 0.5857)
HSV
hsv(273, 53%, 60%)
LAB
lab(39.50% 35.05 -37.08)
LCH
lch(39.50% 51.03 313.38)
CMYK
cmyk(23%, 53%, 0%, 40%)

Etymology

Authoritative
adjective

Latin auctōritāt-, authority — adjectival suffix -ive. As a color modifier, authoritative implies a saturated-and-formal-imperative quality where the hue carries decisional weight and institutional credibility. Sits at the bold-and-authoritative end of the grid, parallel to commanding and magisterial in usage.

Zǐsè
noun

Chinese 紫色, deep purple color — the formal color name for imperial purple in Chinese color terminology, distinguished from the broader (purple). Zǐsè color refers to a Qing-dynasty qipao dress in formal court-purple silk: a saturated, slightly cool deep violet with the silk luster of multi-bath fermentation-and-mineral dye on tussah silk. Slightly warmer than Japanese murasaki.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#76499a
Original
#325b9d
Protanopia
#3f5e98
Deuteranopia
#71576a
Tritanopia
#585858
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
6.58:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.19:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##76499A
Display P3
Display P3
color(display-p3 0.4377 0.2943 0.5857)
P3 has subtle headroomOKLCH chroma 0.132

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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