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Princely Heather

#7644b1
Notes

Princely Heather (#7644B1) is a true indigo with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (268°, 44%, 48%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary lime. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#7644b1
RGB
rgb(118, 68, 177)
HSL
hsl(268, 44%, 48%)
HWB
hwb(268 27% 31%)
OKLCH
oklch(50.0% 0.168 301.8)
P3
color(display-p3 0.4357 0.2760 0.6709)
HSV
hsv(268, 62%, 69%)
LAB
lab(39.85% 43.57 -50.24)
LCH
lch(39.85% 66.50 310.93)
CMYK
cmyk(33%, 62%, 0%, 31%)

Etymology

Princely
adjective

Latin prīnceps, first / chief — adjectival suffix -ly. As a color modifier, princely implies a saturated-and-royal-secondary quality, the deep-rich color of European crown-prince coronet-and-livery vestment. Sits at the bold-and-aristocratic end of the grid, parallel to lordly and regal in usage.

Heather
noun

Calluna vulgaris, the dominant ground cover of Scottish, Irish, and northern English moorland — the small woody shrub whose pink-purple flower spikes color hill country in late summer. The color refers to mature heather in August bloom: a soft, slightly muted pale purple-pink with the matte finish of small clustered flowers covering an entire moor at scale. Lighter than mauve, warmer than lavender, with the moorland weight of a plant whose name names a landscape.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#7644b1
Original
#005db4
Protanopia
#225daf
Deuteranopia
#6a5b74
Tritanopia
#565656
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
6.50:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.23:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##7644B1
Display P3
Display P3
color(display-p3 0.4357 0.2760 0.6709)
P3 has subtle headroomOKLCH chroma 0.168

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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