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Bountiful Mûre

#7630a2
Notes

Bountiful Mûre (#7630A2) is a true indigo with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (277°, 54%, 41%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary lime. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#7630a2
RGB
rgb(118, 48, 162)
HSL
hsl(277, 54%, 41%)
HWB
hwb(277 19% 36%)
OKLCH
oklch(46.3% 0.178 309.2)
P3
color(display-p3 0.4292 0.2047 0.6132)
HSV
hsv(277, 70%, 64%)
LAB
lab(35.15% 50.01 -48.86)
LCH
lch(35.15% 69.92 315.67)
CMYK
cmyk(27%, 70%, 0%, 36%)

Etymology

Bountiful
adjective

Old French bonté, goodness — adjectival suffix -ful. As a color modifier, bountiful implies a saturated-and-generous-and-abundant quality where the hue offers visual richness without measure. Sits at the bold-and-saturated end of the grid, parallel to abundant and plentiful in usage.

Mûre
noun

French for blackberry / mulberry (Rubus fruticosus / Morus nigra) — the deep-violet aggregate-drupe of European hedgerows and Morus tree-fruit, both important anthocyanin-rich autumn fruits. Mûre color refers to a freshly picked Rubus fruticosus aggregate-drupe in a Berry hedgerow: a saturated, slightly cool deep violet with the matte finish of anthocyanin-rich aggregate-drupelet cluster on hand-collected fruit.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#7630a2
Original
#0050a5
Protanopia
#1954a0
Deuteranopia
#704965
Tritanopia
#474747
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
7.74:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.71:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##7630A2
Display P3
Display P3
color(display-p3 0.4292 0.2047 0.6132)
P3 has subtle headroomOKLCH chroma 0.178

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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