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Bountiful Aster

#7554eb
Notes

Bountiful Aster (#7554EB) is a true indigo with a vibrant character. It holds its own as a focal accent, carrying visual weight without tipping into neon territory. Its HSL profile (253°, 79%, 63%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary yellow. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#7554eb
RGB
rgb(117, 84, 235)
HSL
hsl(253, 79%, 63%)
HWB
hwb(253 33% 8%)
OKLCH
oklch(56.6% 0.216 287.4)
P3
color(display-p3 0.4392 0.3347 0.8890)
HSV
hsv(253, 64%, 92%)
LAB
lab(47.13% 50.35 -71.89)
LCH
lch(47.13% 87.77 305.01)
CMYK
cmyk(50%, 64%, 0%, 8%)

Etymology

Bountiful
adjective

Old French bonté, goodness — adjectival suffix -ful. As a color modifier, bountiful implies a saturated-and-generous-and-abundant quality where the hue offers visual richness without measure. Sits at the bold-and-saturated end of the grid, parallel to abundant and plentiful in usage.

Aster
noun

The genus Aster — Greek for star — composite-family perennials whose blue-violet daisy-like flowers fill gardens in September and October when most other bloomers have finished. The color refers to a fresh New England aster (Symphyotrichum novae-angliae): a saturated, slightly violet-shifted blue with the matte finish of multi-rayed composite flowers. Cooler than veronica, warmer than larkspur, with the late-season weight of a flower that closes the perennial year.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#7554eb
Original
#0073f0
Protanopia
#006ce8
Deuteranopia
#4a7998
Tritanopia
#666666
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
4.97:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
4.22:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##7554EB
Display P3
Display P3
color(display-p3 0.4392 0.3347 0.8890)
P3 has visible headroomOKLCH chroma 0.216

This color is chromatic enough that authoring it as P3 native (instead of clamping to sRGB) gives a perceptibly more saturated render on wide-gamut displays — modern Macs, iPhones, iPads, and most recent OLED laptops.

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