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Aristocratic Indygo

#744eb5
Notes

Aristocratic Indygo (#744EB5) is a true indigo with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (262°, 41%, 51%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary lime. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#744eb5
RGB
rgb(116, 78, 181)
HSL
hsl(262, 41%, 51%)
HWB
hwb(262 31% 29%)
OKLCH
oklch(51.6% 0.157 297.6)
P3
color(display-p3 0.4330 0.3123 0.6867)
HSV
hsv(262, 57%, 71%)
LAB
lab(42.00% 38.55 -49.15)
LCH
lch(42.00% 62.47 308.11)
CMYK
cmyk(36%, 57%, 0%, 29%)

Etymology

Aristocratic
adjective

Greek aristokratía, rule by the best — adjectival suffix -ic. As a color modifier, aristocratic implies a saturated-and-noble-and-hereditary quality, the deep-rich color of pre-modern European aristocracy hereditary-class livery-and-armorial-bearings. Sits at the bold-and-aristocratic end of the grid, parallel to patrician and lordly.

Indygo
noun

Polish for indigo (Indigofera tinctoria) — adopted into Polish color terminology during the 18th-century Polish-Lithuanian Commonwealth's textile-trade contact with Ottoman indigo merchants. Indygo color refers to a freshly indygo-dyed Polish-folk linen: a saturated, slightly cool deep blue-violet with the matte finish of multi-bath fermentation indigo on hand-spun linen. Cooler than English indigo and warmer than Russian fioletovyy.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#744eb5
Original
#1d63b8
Protanopia
#2b62b3
Deuteranopia
#65637a
Tritanopia
#5e5e5e
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
6.00:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.50:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##744EB5
Display P3
Display P3
color(display-p3 0.4330 0.3123 0.6867)
P3 has subtle headroomOKLCH chroma 0.157

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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