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Reliable Toucan

#744730
Notes

Reliable Toucan (#744730) is a deep orange with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (20°, 41%, 32%) places it in the balanced band at a dark lightness. It works well as a headline, icon, or deep background in an otherwise light layout, pairing cleanly with cream, bone, and warm neutrals. For a confident two-color system, pair it with its complementary azure. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#744730
RGB
rgb(116, 71, 48)
HSL
hsl(20, 41%, 32%)
HWB
hwb(20 19% 55%)
OKLCH
oklch(44.5% 0.071 47.4)
P3
color(display-p3 0.4299 0.2865 0.2043)
HSV
hsv(20, 59%, 45%)
LAB
lab(34.87% 16.69 21.79)
LCH
lch(34.87% 27.45 52.55)
CMYK
cmyk(0%, 39%, 59%, 55%)

Etymology

Reliable
adjective

Latin re-ligāre, to bind back — adjectival suffix -able. As a color modifier, reliable implies a clear-and-trustworthy-and-consistent quality where the hue carries the visual register of dependable-and-consistent design-element. Sits at the crisp-and-honest end of the grid, parallel to dependable and trustworthy in usage.

Toucan
noun

The family Ramphastidae — tropical American birds with oversized colorful beaks. Toucan refers specifically to the keel-billed toucan (Ramphastos sulfuratus) whose beak is colored in green, yellow, orange, and red. The color refers to the orange section of a toucan's beak: a saturated, slightly red orange with the matte finish of keratin. Warmer than oriole.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#744730
Original
#534c2e
Protanopia
#5e5630
Deuteranopia
#7e3f41
Tritanopia
#4f4f4f
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
7.82:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.69:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##744730
Display P3
Display P3
color(display-p3 0.4299 0.2865 0.2043)
Inside sRGBOKLCH chroma 0.071

This color sits well within the sRGB cube. P3 and sRGB share the gray axis and most desaturated tones, so a P3 display renders this identically to an sRGB display.

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