Direct Kalanchoe
Direct Kalanchoe (#743758) is a deep magenta with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (328°, 36%, 34%) places it in the balanced band at a dark lightness. It works well as a headline, icon, or deep background in an otherwise light layout, pairing cleanly with cream, bone, and warm neutrals. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.
Etymology
From the Latin directus, straight — used as a color modifier since the eighteenth century for hues that read as straightforward and unambiguous. Direct red, direct green: moderate-to-high saturation combined with optical clarity. Sits at the crisp-bucket center alongside clear and frank.
African Madagascar widow's-thrill (Kalanchoe blossfeldiana) — a Crassulaceae succulent native to Madagascar whose deep-magenta four-petaled flowers in dense terminal corymbs make it a popular winter-bloomer house plant. Kalanchoe color refers to a fully bloomed Kalanchoe blossfeldiana terminal corymb: a saturated, slightly cool deep magenta with the velvet finish of fresh small four-petaled flowers. The genus name comes from the Chinese kalankoe.
Closest matches
The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.
Variations
Click any swatch to exploreHarmonies
Accessibility
How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.
The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.
Wide gamut
The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.
Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.