Modest Valencia
Modest Valencia (#74301E) is a deep red with a warm character. It leans warm, pulling light toward red, orange, and yellow. Naturally inviting, it suits editorial and hospitality contexts. Its HSL profile (13°, 59%, 29%) places it in the balanced band at a dark lightness. It works well as a headline, icon, or deep background in an otherwise light layout, pairing cleanly with cream, bone, and warm neutrals. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.
Etymology
Latin modestus, moderate — used as a color modifier since the sixteenth century for hues that read as understated and unwilling to claim more visual space than they need. Modest taupe, modest beige: moderate-to-low saturation combined with optical restraint. Sits at the crisp-and-quiet edge of the grid alongside quiet and plain.
The Spanish city and surrounding Comunitat Valenciana — the largest orange-producing region in Europe and the source of the Valencia sweet-orange cultivar (Citrus sinensis 'Valencia'). The color refers to a Valencia-grown sweet orange in market crates: a saturated, slightly red orange with the satin finish of waxed citrus rind. Brighter than naranja, lighter than mandarino.
Closest matches
The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.
Variations
Click any swatch to exploreHarmonies
Accessibility
How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.
The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.
Wide gamut
The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.
Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.