Lush Nova Tanzanite

Middle English lush, possibly from lascious, lascivious — a word that drifted from sensual ripeness toward visual abundance. Used as a color word since the eighteenth century for the saturated greens of well-watered foliage and the deep saturated jewel tones of velvet upholstery. Used across the deep and bold buckets where the hue is simultaneously dark and vivid.

Latin nova, new-or-newly-bright-star. As a color modifier, nova implies a sudden-bright-and-newly-erupted-and-flaring quality, the visual register of Tycho-Brahe-and-Kepler-supernova-nova hand-sudden-bright-and-newly-erupted Tycho-Brahe-and-Kepler-and-Cassiopeia-A nova-and-sudden-bright-and-flaring surfaces under Tycho-Brahe-and-Kepler-and-Cassiopeia-A late-Renaissance-observatory-and-naked-eye sudden-stellar-light. Sits at the modifier-and-cosmic end of the grid, parallel to flare and spark in usage.

A blue-violet variety of zoisite — discovered in 1967 in a single small area of northern Tanzania near Mount Kilimanjaro and marketed by Tiffany & Co. shortly after. The color refers to a faceted tanzanite cut to maximize its strong pleochroism: a saturated, slightly violet-shifted deep blue-purple with the gem's signature internal life. Cooler than amethyst, warmer than iolite, with the gem-trade specificity of a stone that occurs in exactly one place on Earth.