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Utilitarian Bank Moss

#739d63
Notes

Utilitarian Bank Moss (#739D63) is a true green with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (103°, 23%, 50%) places it in the muted band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary violet. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#739d63
RGB
rgb(115, 157, 99)
HSL
hsl(103, 23%, 50%)
HWB
hwb(103 39% 38%)
OKLCH
oklch(65.0% 0.095 137.4)
P3
color(display-p3 0.4855 0.6111 0.4113)
HSV
hsv(103, 37%, 62%)
LAB
lab(60.48% -25.58 25.87)
LCH
lch(60.48% 36.38 134.67)
CMYK
cmyk(27%, 0%, 37%, 38%)

Etymology

Utilitarian
adjective

Latin ūtilitās, usefulness — adjectival suffix -ian. As a color modifier, utilitarian implies a clear-and-purpose-fit-and-stripped-down quality, the crisp color of Shaker-and-Quaker anti-ornamental functional-and-no-frills craft tradition. Sits at the crisp-and-functional end of the grid, parallel to functional and workmanlike in usage.

Bank
modifier

Old Norse bakki, raised ground beside river. As a color modifier, bank implies a riverside-rise-and-sediment quality, the visual register of Thames-Severn-and-Loire river-bank willow-shaded sediment-and-mudflat hand-walked path-side surfaces in slow-moving river-light. Sits at the modifier-and-place end of the grid, parallel to shore and bluff in usage.

Moss
noun

Bryophyta — the nonvascular plants that colonized land 470 million years ago, before vascular plants and far before flowers. The color refers to a thick mat of Hypnum or sphagnum on a temperate forest floor: a soft, slightly yellow-shifted green with the velvet texture of millimeter-scale leaves. Dustier than fern, deeper than lichen, with the slow patience of a plant that lives by absorbing rain through its surface.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#739d63
Original
#a1945f
Protanopia
#9a9066
Deuteranopia
#72998e
Tritanopia
#909090
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon White
3.12:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon Black
6.73:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##739D63
Display P3
Display P3
color(display-p3 0.4855 0.6111 0.4113)
P3 has subtle headroomOKLCH chroma 0.095

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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