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Pressed Conifer

#739c70
Notes

Pressed Conifer (#739C70) is a true green with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (116°, 18%, 53%) places it in the muted band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary violet. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#739c70
RGB
rgb(115, 156, 112)
HSL
hsl(116, 18%, 53%)
HWB
hwb(116 44% 39%)
OKLCH
oklch(65.1% 0.078 142.9)
P3
color(display-p3 0.4846 0.6073 0.4548)
HSV
hsv(116, 28%, 61%)
LAB
lab(60.42% -22.94 18.65)
LCH
lch(60.42% 29.57 140.89)
CMYK
cmyk(26%, 0%, 28%, 39%)

Etymology

Pressed
adjective

Latin pressāre, to press — past-participle of press. As a color modifier, pressed implies a clear-and-smoothed-and-flattened quality, the crisp color of Mid-Century-Modern freshly-pressed-shirt-and-trouser ironed-textile finish. Sits at the crisp-and-finished end of the grid, parallel to ironed and starched in usage.

Conifer
noun

Coniferales, the cone-bearing trees that dominate boreal and high-altitude forests across both hemispheres. The color refers to the average reflectance of a mid-summer conifer canopy: a deep, slightly muted green with the matte finish of resinous needle foliage. Darker than meadow, cooler than basil, with the structural weight of a forest type that traps more carbon per hectare than almost any other.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#739c70
Original
#9e946d
Protanopia
#989072
Deuteranopia
#709990
Tritanopia
#909090
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon White
3.13:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon Black
6.72:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##739C70
Display P3
Display P3
color(display-p3 0.4846 0.6073 0.4548)
Inside sRGBOKLCH chroma 0.078

This color sits well within the sRGB cube. P3 and sRGB share the gray axis and most desaturated tones, so a P3 display renders this identically to an sRGB display.

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